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Real Estate
Luxury real estate in the UK
Prestige meets investment in the UK real estate market
The United Kingdom‘s luxury property market is ideal for discerning buyers, whether they’re seeking centuries-old architectural heritage or something modern with investment potential.
This is especially true in London, where sought after neighbourhoods lead the charge. Of these, Mayfair stands as Britain’s undisputed luxury property crown jewel. The district commands extraordinary premiums, with the average price of house sold in Mayfair standing an impressive £57.8 million, and with an average size of 12,356 sq ft. Recent sales include a luxury apartment in what was once the Rolls-Royce headquarters in Mayfair has been sold to an international buyer for £26.25 million, demonstrating sustained appetite among global ultra-high-net-worth individuals for London real estate.
Properties in Grosvenor Square and Berkeley Square represent the market’s peak, with prices reaching up to £10,000 per sq ft in Grosvenor Square. The area attracts buyers primarily from eight key markets: the United States, Canada, India, Saudi Arabia, the United Arab Emirates, Britain, Qatar, and Pakistan. Kensington and Chelsea continue drawing substantial interest, too, particularly from buyers seeking period Georgian and Victorian properties. These neighborhoods offer more diverse price points while maintaining premium appeal, with many properties featuring private gardens and proximity to Hyde Park.
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There’s likely no surprise that the Cotswolds emerge as Britain’s premier countryside luxury destination. This Area of Outstanding Natural Beauty attracts buyers seeking privacy and rural charm while remaining accessible to London. Here, the best properties range from converted period barns to grand Georgian manor houses, many set within substantial acreage.
Edinburgh represents Scotland’s luxury property epicenter, with the highest proportion of luxury sales listings in the country. Recent offerings include an impressive A-listed, four-storey townhouse set in Edinburgh’s exclusive New Townneighbourhood, on sale for £4,750,000.
And down in Somerset, the historic city of Bath rounds out the top luxury markets outside London, leveraging its Georgian architecture and UNESCO World Heritage status to attract affluent buyers seeking historic prestige.
Keep up to date with the latest news on the luxury real estate market in England, Scotland, Wales, and Northern Ireland by visiting LuxuryUK’s Real Estate section often.